The Warranty Window
Reach 5+ year installs before the inverter dies.
A failing system doesn't announce itself. Production drops, the customer keeps paying a bill they think is normal, and nobody finds out until someone looks. That's your opening — and string inverters installed 9+ years ago are at the end of their warranty right now.
Feed it the warranty_window, service_due, and monitoring_gap cohorts from Play 01.
Stage 1 — Build the campaign
prompt 1
You are a direct-response copywriter working with a residential solar installer.
Write a re-engagement sequence to customers whose systems are 5+ years old and
either approaching end of inverter warranty, overdue for service, or running
without active monitoring.
### MY SITUATION
Company: [name]
Service area: [region]
Segment: [which cohort, and count from Play 01]
Install years covered: [range]
Inverter brands in this segment: [e.g. SolarEdge HD-Wave, SMA, Fronius]
### WHAT I'M SELLING
[paid inspection / monitoring re-registration / extended warranty / service plan
/ replacement labour — pick and describe]
### FACTS YOU MUST GET RIGHT
- String and central inverters typically carry 10-12 year warranties.
Microinverters and optimisers typically carry 25 years. Do not write copy
implying a micro-based system is about to fail.
- When a manufacturer honours a warranty claim, they usually supply the PART.
My revenue is the labour, the truck roll, and the diagnostic — not a
replacement sale. Write the offer accordingly. Do not imply the customer is
about to pay for a whole new inverter when they may not be.
- Production loss from a degrading or partially failed system is invisible to a
homeowner without monitoring. This is the real hook: they cannot see the money
leaking.
- Do not reference the federal 25D residential credit. It expired for
expenditures after 2025-12-31.
### WRITE
A 3-email sequence. For each: subject line, preview text, body.
1. The check-in. We installed your system in {{install_year}}; here is where
systems this age typically stand. Genuinely useful, no ask.
2. The invisible problem. What degradation and inverter failure actually look
like from the homeowner's side — which is to say, like nothing at all.
3. The offer, with a clear price and a clear "no thanks" path.
Suggest where an install photo from my own records would strengthen the email —
"here is your system on install day" is a strong opener for a seven-year-old
relationship. I will pull those from my CRM by row_id; do not ask me to upload
them.
### RULES
- Do not fear-monger. These are my customers. The tone is a mechanic saying
"you're due", not a scare.
- No invented failure statistics. If a rate would strengthen the copy, mark a
placeholder and tell me what to look up.
- Merge tokens only: {{first_name}}, {{install_year}}, {{system_kw}},
{{inverter_make}}.
- Bodies as single-line text with \n where line breaks go.
### OUTPUT
CSV: segment | step | delay_days | subject | preview | body | merge_fields | notesStage 2 — The inspection offer that pays for itself
prompt 2
Help me price and structure a paid system health check for customers 5+ years
out from install.
### MY COSTS
Truck roll: [$] Tech hourly: [$] Typical drive time: [minutes]
### GIVE ME
1. Two or three pricing structures (flat fee, credited-toward-repair, annual
plan) with the margin maths on each at my stated costs.
2. What the check should actually include so it is worth the money — the
homeowner must feel they got something even when the answer is "you're fine".
3. The written report they receive afterward, as a template. This is the
deliverable that earns the next job.
4. Which findings convert naturally into further work, and how to present them
without it reading as a bait-and-switch.
### CONTEXT
Published market rates run roughly: annual maintenance $390-720, inspection
$150-300, cleaning $12-35 per panel or $150-500 per visit. Use these as a
sanity check on my pricing, not as a target.
### RULES
- If a structure only works above a certain job density per area, say so.
- Be honest about which findings are genuinely urgent and which are upsells.
Label them differently.What to do with it
The report from Stage 2 is the real asset. A customer who receives a clear written health check is a customer who calls you first for the next ten years — and who says yes when 03 — The NEM 2.0 Battery Play arrives six months later.
Want this run for you instead of by you? That is the job.
adrian@atlasautomates.com
· atlas automates